The leading Australian third-party slot content designer Lightning Box Games has revealed that it has made its debut in the UK retail market after inking an exclusive deal with the one of the top gaming operators on a global scale, William Hill.
As revealed by Lightning Box Games, the company saw an especially designed version of the Silver Lion online game go live with William Hill. The game became available for players across the company’s Licences Betting Offices (LBOs) network. Currently, more than 2,300 offices of the company operate in the UK.
The Managing Director and Co-Founder of Lightning Box Games, Peter Causley, revealed that he had been having talks with the Director of Product and Content of William Hill for several years now, with the idea for the two companies joining forces in a deal for omni-channel products and services. He shared that the team of the Australian slot content designer was very glad with the fact that they had finally inked a contract with one of the leading bookmakers on a global scale.
Mr. Causley explained that the deal would provide Lightning Box Games with the opportunity to set foot in the UK retail market. He also revealed that the Silver Lion Deluxe has been designed in a collaboration with BetDigital and was especially aimed at meeting the players’ needs within the Licences Betting Offices of the operator.
The most recent partnership deal announced by the Australian company was an agreement inked with Leo Vegas, with the latter seeking Silver Lion go live exclusively on its website. Under the newly-announced partnership contract with the UK gaming operators, the game is to soon become available that the online casino of William Hill.
The Silver Lion Deluxe is an online slot game taking the players on a safari adventure in the African Savannah. The game includes various features, bonuses and options and has proved to be one of the favourites of players around the world who had access to the games of Lightning Box Games. Founded in 2004, the company is based in Australia, but it has been looking for global markets expansion in order to reach new customers and offer them their excellent portfolio of existing high-quality games and new releases.
The announcement was confirmed by the Director of Product and Content at William Hill, Andrew Sackey, who explained it was omni-channel content which had a strong performance both in Retail and Online markets, so this was exactly why it remained as a key focus for many operators. According to Mr. Sackey, seeking a market expansion was quite a logical step for Lightning Box Games, especially considering the fact that the Australian company had been operating both in the retail and online markets in a number of countries with their Freespins-based content.
- Author
Olivia Cole
